Welcome to our dark side! This beautiful new ad just came out in the May issue of INSTORE magazine. We decided to go with this dark, glamorous black background to make our rose gold, diamonds and Platinum really pop. What do you think?
Here is a sneak peek behind the scenes of what goes into making just this one image…
MaeVona engagement rings
Step one – choose rings that go together stylistically. We chose a mixture of our Celtic-inspired brand new and classic styles, from back to front: OBAN (so new it is not on the website yet!), SKYE/pave, NOSS/pave (also brand new!), RONA/pave and VALLAY. What we love about this mix of styles is how fresh it looks, showing how truly classic our designs are – the perfect balance of modern, unique and timeless. True MaeVona!
Step two – Shoot the rings about a billion times over with an AMAZINGLY talented photographer! Each ring needs shot alone, and next to its neighbors, to ensure that each comes in perfect focus with zero blur. All of these shots are later layered together to give the final layout.
Step three – Maeve designs and draws by hand an original Celtic artwork. This also refers to ancient Celtic art, but is a fresh and modern interpretation. This is then ‘inverted’ from black on white, to white on black, and dropped into the background behind the rings and their shadows, creating a striking unique visual depth and reference to our Celtic heritage.
Do you love this as much as we do?! It takes a lot of work to shoot on black – as you know, most MaeVona rings are shot on white – but we think it is jaw-dropping and worth the effort! Let us know what you think xox
MaeVona engagement rings getting ready for their close up!
Celtic artwork by Maeve Gillies for MaeVona
MaeVona engagement rings at the photoshoot